Re: [Skunkworks] Understanding Mocality : An amatuer assessment

a classic case of what you sell is not necessarily what you advertise..

On Wed, Sep 1, 2010 at 9:19 AM, aki <aki275@googlemail.com> wrote:
> Me thots, corrections highly welcome. :-)
>
> I saw the recent clip on tech crunch and though I've not paid any
> attention to Mocality, the clip had some interesting questions.
>
> I had some freetime last evening and allocated this to research and
> understanding of Mocality. Upfront Mocality has been defined as " A
> Mobile Business Directory for Africa". This to me was excellent news
> but I was a bit more interested in specifics. According to various
> kenyan bloggers, Mocality is  a mobile-based and crowd-sourced
> business directory that operates out of Cape Town in South Africa but
> has been deliberately launched in Kenya first".
>
> I then got onto the Mocality website and its pretty nice and simple to
> use. However, under terms and conditions in sections 10 and 27 has
> raised many questions for me.
>
> These 2 terms and conditions changed my view about Mocality i.e " A
> Mobile Business Directory for Africa". To me, Mocality front-end is a
> business directory for those who may not understand marketing and data
> mining but seems the main concept of Mocality is a data mining
> service. Mainly such information is valuable to marketeers,
> advertisers, business intelligence, statistics etc.
>
> So my assessment puts Mocality as a data mining service to those who
> are at the back-end of the system.
>
> I could be totally wrong here so as am not an expert on such issues.
>
> Rgds.
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